Associate in Science Degree in Marketing Management

20650 - 64 credits

This degree provides excellent preparation for students pursuing careers in sales and marketing within a number of industries prominent on the Research Coast. While providing a sound theoretical foundation, courses within this degree program emphasize the development of marketable skills essential to career success, including sales techniques, promotional strategies, and prudent management practices.

Degree Requirements

General Education - Humanities/Fine Arts

ENC 1101English Composition I (P)

3 credits

General Education - Natural Science/Mathematics

See Associate in Science/Associate in Applied Science Degree Courses Required for Graduation3 credits

General Education - Social/Behavioral Science

ECO 2000Introduction to Economics (P)

3 credits

Or

ECO 2013Principles of Economics Macro (P)

3 credits

Or

ECO 2023Principles of Economics Micro (P)

3 credits

General Education - Humanities/Fine Arts or Natural Science/Mathematics or Social/Behavioral Science

See Associate in Science/Associate in Applied Science Degree Courses Required for Graduation6 credits

Major Field Required Courses - 35 credits

ADV 2000Advertising and Sales Promotion

3 credits

MAR 2011Principles of Marketing

3 credits

MKA 1303Mid-Management Seminar I

4 credits

MKA 1313Mid-Management Seminar II

4 credits

MKA 2021Salesmanship

3 credits

QMB 1001Mathematics of Business (P)

3 credits

And

APA 1111Introduction to Accounting (O)

3 credits

Or

ACG 2001Financial Accounting I (P)

3 credits

And

CGS 1060College Computing (P)

3 credits

Or

CGS 1100Introduction to Computer Applications for Business (P)

3 credits

Or

CIS 1000Introduction to Information Technology

3 credits

And

GEB 1011Introduction to Business

3 credits

Or

GEB 1931Introduction to Business Technology

3 credits

And

MNA 2100Interpersonal Relations in Business

3 credits

Or

SLS 1261Essentials of Contemporary Leadership (P)

3 credits

And

MAN 2021Principles of Management (P)

3 credits

Or

MNA 2345Supervision (P)

3 credits

Major Field Electives - Select 14 credits

BUL 2241Business Law I (P)

3 credits

MAN 2300Introduction to Human Resource Management (P)

3 credits

MKA 2323Mid-Management Seminar III

4 credits

MNA 1821Electronic Commerce (P)

3 credits

Maximum of two courses with CGS, MAN, MKA, MNA, HFT, or SLS prefix

Students may enhance their career success by first attaining a Certificate In Marketing Operations (60070) by completing 24 credits from the Major Field Required courses and Major Field Electives sections above. Attaining the A.S. Degree is then simply a matter of completing the General Education required courses and the remaining 25 credits of Major Field Required and Elective courses.