GRA 2170 Introduction to Advertising Design and Graphics

In this course students explore the conceptual skills needed to create advertisements and related graphics. A historical perspective covers the evolution of advertising trends, past and present. Student’s primary focus is on designing within the specifications for print - trim size, live area, and bleed size for designing advertisements for magazines. Students examine topics such as creative headline design, typographic style, visual content in photography, logo placement, color schemes, formatting, grid system organization, innovative communication design in the selection of paper weight and style, ink (PMS System) varnishes, coating, die-cuts, and embossments.

3 credits