MAR 2101 Social Media Marketing

In this course, students research current social media techniques and their application to the business marketing environment. Students examine current social media advertising platforms and explore techniques for extracting business value out of social media. Review of data analytics including ROI (Return on Investment) are applied to social media tools. Research of current social media techniques for business applications is utilized. Students evaluate current social media platforms for effective and appropriate use of specific demographic audiences. Students develop a business image management strategy.

3 credits