Associate in Science Degree in Marketing Management
20650 - 64 credits
This degree provides excellent preparation for students pursuing careers in sales and marketing within a number of industries prominent on the Research Coast. While providing a sound theoretical foundation, courses within this degree program emphasize the development of marketable skills essential to career success, including sales techniques, promotional strategies, and prudent management practices.
Degree Requirements
General Education - Humanities/Fine Arts
| ENC 1101 | English Composition I (P) | 3 credits |
General Education - Natural Science/Mathematics
See Associate in Science/Associate in Applied Science Degree Courses Required for Graduation3 credits
General Education - Social/Behavioral Science
| ECO 2000 | Introduction to Economics (P) | 3 credits |
| Or | |
| ECO 2013 | Principles of Economics Macro (P) | 3 credits |
| Or | |
| ECO 2023 | Principles of Economics Micro (P) | 3 credits |
General Education - Humanities/Fine Arts or Natural Science/Mathematics or Social/Behavioral Science
See Associate in Science/Associate in Applied Science Degree Courses Required for Graduation6 credits
Major Field Required Courses - 35 credits
| ADV 2000 | Advertising and Sales Promotion | 3 credits |
| MAR 2011 | Principles of Marketing | 3 credits |
| MKA 1303 | Mid-Management Seminar I | 4 credits |
| MKA 1313 | Mid-Management Seminar II | 4 credits |
| MKA 2021 | Salesmanship | 3 credits |
| QMB 1001 | Mathematics of Business (P) | 3 credits |
| And | |
| APA 1111 | Introduction to Accounting (O) | 3 credits |
| Or | |
| ACG 2001 | Financial Accounting I (P) | 3 credits |
| And | |
| CGS 1060 | College Computing (P) | 3 credits |
| Or | |
| CGS 1100 | Introduction to Computer Applications for Business (P) | 3 credits |
| Or | |
| CIS 1000 | Introduction to Information Technology | 3 credits |
| And | |
| GEB 1011 | Introduction to Business | 3 credits |
| Or | |
| GEB 1931 | Introduction to Business Technology | 3 credits |
| And | |
| MNA 2100 | Interpersonal Relations in Business | 3 credits |
| Or | |
| SLS 1261 | Essentials of Contemporary Leadership (P) | 3 credits |
| And | |
| MAN 2021 | Principles of Management (P) | 3 credits |
| Or | |
| MNA 2345 | Supervision (P) | 3 credits |
Major Field Electives - Select 14 credits
| BUL 2241 | Business Law I (P) | 3 credits |
| MAN 2300 | Introduction to Human Resource Management (P) | 3 credits |
| MKA 2323 | Mid-Management Seminar III | 4 credits |
| MNA 1821 | Electronic Commerce (P) | 3 credits |
| Maximum of two courses with CGS, MAN, MKA, MNA, HFT, or SLS prefix | |
Students may enhance their career success by first attaining a Certificate In Marketing Operations (60070) by completing 24 credits from the Major Field Required courses and Major Field Electives sections above. Attaining the A.S. Degree is then simply a matter of completing the General Education required courses and the remaining 25 credits of Major Field Required and Elective courses.